Eight Tips for Writing Leads

To write leads that create a compact, clear and complete picture of the story

  1. Keep it Brief.
  2. Keep it Simple.
  3. Describe people in a meaningful way.
  4. Start with the heart of the matter.
  5. Keep it in focus.
  6. Round out the story.
  7. Let the main verb carry the main news.
  8. Use action verbs.
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